likeuu Concept Exploration Center / Studio 10

The core concept behind the design of the likeuu Concept Exploration Center is deeply rooted in the exploration of adolescent personality development and its characteristics. Drawing from Nietzsche's belief that adolescence is a crucial period for forming an independent personality and self-awareness, the center's design encourages teenagers to explore, experience, and question their identity and the world around them. The space design is a projection of this "ideal personality" trait and, through a multi-sensory experience involving visual and tactile elements, aims to help teenagers connect with their environment, sparking their curiosity and deep thinking about the relationship between appearance and essence.