Architecture as a Product: What Makes a Building Worth Repeating?
Architecture praxis has traditionally focused on customized, project-based services – a well-established model continually favored by industry professionals. While this approach yields remarkable built environments, it struggles to achieve scalability and longevity. The architectural industry has shown little interest in exploring alternative practices, processes and business models, considering that the traditional mode is equally vulnerable to market cycles as other industries are. Bespoke design solutions, the cornerstone of conventional practice, make standardizing processes and scaling services challenging. This focus also leads to fragmented workflows among firms and stakeholders. The stability and establishment of traditional practices can breed a risk-averse culture, hampering disruptive innovations within the industry.
Juno's Multifamily Housing Project in Austin, TX. Image © Tobin Davies
Architecture praxis has traditionally focused on customized, project-based services – a well-established model continually favored by industry professionals. While this approach yields remarkable built environments, it struggles to achieve scalability and longevity. The architectural industry has shown little interest in exploring alternative practices, processes and business models, considering that the traditional mode is equally vulnerable to market cycles as other industries are. Bespoke design solutions, the cornerstone of conventional practice, make standardizing processes and scaling services challenging. This focus also leads to fragmented workflows among firms and stakeholders. The stability and establishment of traditional practices can breed a risk-averse culture, hampering disruptive innovations within the industry.
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