Are Architecture Firms the Next Design Thinking and Innovation Giants?

As they recognize the growing significance of innovation in today’s business landscape, architecture firms are experiencing a transformation. Companies across diverse industries have also come to appreciate the impact of design on cracking challenges, thanks to the success of design-focused startups such as Airbnb. Traditionally confined to designing physical structures, architecture firms are broadening their scope and embracing research and innovation as integral elements of their design process. With the establishment of research and innovation divisions, these firms not only enhance their own practices but also offer their expertise to address the evolving needs of our era—ranging from human and technological advancements to strategic innovation.