BeInfinity Social Club / LUKSTUDIO

A social club fitting all types of motivation. The first main characteristic of play, that it is free, is in fact, freedom. A second characteristic is that play is not ‘ordinary’ or ‘real’ life. It is rather a stepping out of ‘real’ life into a temporary sphere of activity with a disposition all of its own”. Johan Huizinga, Homo Ludens. Socialization through motor activities is not a new concept. However, in our new pandemic era, there’s an increasing demand for different physical activities as everyone develops their own concept of health and wellness. BeInfinity is a platform that combines professional sports, fitness training, and recreational gatherings. At its Wuhan flagship, Lukstudio experiments with colors and geometry to create a social club fitting all types of motivation.