Boticário Lab / Triptyque

Signed by III Interior Design, Boticário LAB exhibits a concept store that evokes the history of the brand and exhibits the new, with sustainability and technology. Located in a region with a large flow of people in the heart of the Pinheiros neighborhood, the new Boticário Flagship spatializes the concept of a contemporary artisanal laboratory. The project focuses on a preexisting building and retrofits it, rethinking the facade and internal environments to encompass an immersive experience in the brand and enable the hyper mix of uses, uniting a cafe, beauty salon, event/exhibition space, and a laboratory. perfumer, under the same architectural language. The scope is tidy with the latest trends in global behavior and consumption, where a store, to leave the commonplace and be a point of relevance in the city, needs to offer a hybrid, complete and unprecedented experience.