Chaoreum Hair Salon / HAhi Studio

 The theme of personal sensibility at Chaoreum Hair reflects a new approach to beauty salons, moving beyond traditional models to offer individualized services that stimulate the customers' senses by boosting self-satisfaction and confidence. Seeking to break away from conventional salon designs, Chaoreum Hair incorporated the unique characteristics of its location, where a blend of hardware shops and trendy commercial areas coexist. To express this new form and movement, the space was designed using its distinct shapes, raw materials, and local setting, reflecting the brand's identity and space.