Cup of Tea Ensemble Hotel / Kraft Architects

From Culture Consuming Tourism to Culture Producing Tourism - This project is a small hotel located in Hida Takayama, a flourishing tourist destination that attracts about 4 million visitors a year and is home to the World Heritage Site of Shirakawa-go and old streets. Here, while coexisting with conventional tourism that traces historical facts, we pursued the idea of the hotel as a base for generating a culture that nurtures the future, making Hida Takayama a starting point for living regional values that will continue into the next 100 years of culture.