Customer Experience Center for BMW in Qianhai / ARCHIHOPE

At the forefront of the New Special Economic Zone, Qianhai continues the innovative characteristics of Shenzhen for more than 20 years of reform and opening up, carries the unique Marine culture as the core internal driving power, and demonstrates the innovative and inclusive urban spirit. The customer experience center for BMW is located at the junction of Zhenhai Road and Gangcheng Road in Qianhai Cooperation Zone, Shenzhen. Taking into account both the hot and humid environment and conforming to the spirit of the city, the designers reinterpreted the existing building based on the design principle of sustainable development. The relationship between buildings and urban texture is a synthesis of objective existence and subjective judgment. Integrating into the urban texture is not only for the agreement on the style of the facade but also for the integration of internal spirit, the synchronization of lifestyle, and the corresponding to future development. The project is a transformation from an existing old workshop building, and the designers focused on the problems such as architectural facade, noise, shading, ventilation, and daylighting and then rejuvenated the inherent vitality of the overall project.