Field Operations and SITELAB Reveal Urban Design Plan to Revive One of San Francisco’s Iconic Streets
SITELAB urban studio and Field Operations have revealed a design proposal to reimagine San Francisco’s iconic Powell Street. The street used to be one of the busiest pedestrian corridors in its district and a popular tourist attraction, with cable cars running up and down the street and connecting Union Square and Hallidie Plaza. Across the most popular three-block stretch, the storefronts have become mostly vacant. According to the San Francisco Chronicle, one of the reasons was the Covid pandemic, which led to a further decrease in tourism and in commercial activities. Now a new project led by designers SITELAB urban studio and Field Operations aims to revive the now underutilized transit corridor and to catalyze a renewed interest in the area.
![Field Operations and SITELAB Reveal Urban Design Plan to Revive One of San Francisco’s Iconic Streets](https://images.adsttc.com/media/images/6670/1828/b38d/4761/8116/b5d0/medium_jpg/field-operations-and-sitelab-reveal-urban-design-plan-to-revive-one-of-san-franciscos-iconic-streets_5.jpg?1718622273#)
![Courtesy of SITELAB urban studio and Field Operations Courtesy of SITELAB urban studio and Field Operations](https://images.adsttc.com/media/images/6670/1828/b38d/4761/8116/b5d0/medium_jpg/field-operations-and-sitelab-reveal-urban-design-plan-to-revive-one-of-san-franciscos-iconic-streets_5.jpg?1718622273)
SITELAB urban studio and Field Operations have revealed a design proposal to reimagine San Francisco’s iconic Powell Street. The street used to be one of the busiest pedestrian corridors in its district and a popular tourist attraction, with cable cars running up and down the street and connecting Union Square and Hallidie Plaza. Across the most popular three-block stretch, the storefronts have become mostly vacant. According to the San Francisco Chronicle, one of the reasons was the Covid pandemic, which led to a further decrease in tourism and in commercial activities. Now a new project led by designers SITELAB urban studio and Field Operations aims to revive the now underutilized transit corridor and to catalyze a renewed interest in the area.