Good Content vs Good Architecture: Where Does ‘Instagrammability’ Take Us?

Social media is changing urban planning, facilitating the shift from a functional understanding of design to a formal and commercial one. Behind the friendly veneer of spaces conceived as sets for social media content, complex systems of surveillance are being tested and developed. The built environment turns into an attraction, populated not by citizens but rather by users who feel the need to self-document their lives. Public space disappears under the lack of agency and collective use, becoming a stage on which bodies move according to predefined rules and choreography.

Good Content vs Good Architecture: Where Does ‘Instagrammability’ Take Us?
Alexis Christodoulou, out of office reply, 2017, 3D rendered artworks. Courtesy of the artist. Alexis Christodoulou, out of office reply, 2017, 3D rendered artworks. Courtesy of the artist.

Social media is changing urban planning, facilitating the shift from a functional understanding of design to a formal and commercial one. Behind the friendly veneer of spaces conceived as sets for social media content, complex systems of surveillance are being tested and developed. The built environment turns into an attraction, populated not by citizens but rather by users who feel the need to self-document their lives. Public space disappears under the lack of agency and collective use, becoming a stage on which bodies move according to predefined rules and choreography.

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