This site, on the ground floor of a newly built “traditional” apartment block, is not facing the usually busy street front but is set back on a deep in-active public plaza. Designing a store is one thing, but how to get people to notice it in the first place? Unable to touch the facade, the idea to activate the plaza seemed a natural move. It meant shifting our Focus on the journey, the experience of the public outside the store.
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© Wen Studio
