HAYDON Hangzhou / Various Associates

HAYDON Hangzhou is located in Hubin Pedestrian Street, the most famous commercial street in Hangzhou, and is only 100 meters away from the West Lake, which is a world-class intangible cultural heritage. The facade of the store faces various top-notch luxury flagship stores such as Louis Vuitton, Gucci and Hermes. The store enjoys unparalleled exposure with its favorable geographic location and a big facade that dominates an entrance road to the West Lake. The site is a space where the original floor slab structures had been basically removed. Various Associates worked to figure out fun circulations that can effectively guide customers. Considering the store' surroundings including many globally-renowned flagship stores and the beautiful scenery of the West Lake, the design team aimed to make HAYDON a distinctive, conspicuous yet restraining presence.