How the Pandemic Has Jump-Started Creativity
WeTransfer recently released its 2020 Ideas Report, which showcases the effects COVID-19 has had on creativity. At a time when the economy, employment rates, and overall morale were down, the report found a reason for hope—nearly half (45.3 percent) of the 35,000 creatives polled claimed that they experienced more creative ideas during the pandemic than before.
Novita Communications NYC HQ designed by the Turett Collaborative. Image © Eric Laignel
WeTransfer recently released its 2020 Ideas Report, which showcases the effects COVID-19 has had on creativity. At a time when the economy, employment rates, and overall morale were down, the report found a reason for hope—nearly half (45.3 percent) of the 35,000 creatives polled claimed that they experienced more creative ideas during the pandemic than before.
Which begs the question: How do we replicate the good that has come out of the pandemic and keep it going for the industry over the long term? ThinkLab sat down with business leaders within—and outside—the interiors industry to understand the shifts companies made to remain relevant in these changing times.
