Invite Elements of Nature Into the Home With Armadillo’s New Rugs
Armadillo has added two handcrafted rugs to their collection that celebrate the beauty of jute and reimagine traditional techniques for contemporary living.
Armadillo has added two handcrafted rugs to their collection that celebrate the beauty of jute and reimagine traditional techniques for contemporary living.
There are few easier ways to transform an interior space than the addition of a beautiful rug. It’s the perfect way to add a sense of elegance and luxury through layered textures, create a warmer and more comfortable feeling underfoot, and it’s a simple way to update the look of your flooring without having to replace it. Armadillo is known for creating timeless rugs that celebrate natural materials and meticulously handcrafted constructions—and the brand’s new Mesa and Panama rugs continue this creative vision by exploring the potential of jute.
The raw texture of the Mesa rug adds depth and natural beauty to contemporary interiors. Here, two rugs have been used to create clear zones within an open space.
Courtesy of Armadillo
At the heart of the Australian-American brand is a partnership between design, artistry, sustainability, and social change, which is nurtured by co-founders Jodie Fried and Sally Pottharst. Each rug is handmade by artisans using traditional craft techniques and carefully sourced natural fibers, including jute, wool, linen, and silk.
Armadillo Panama Rug
Panama is crafted by hand using a soumak method, interweaving jute with virgin wool. The plaited fiber is left raw and full of tonal depth before being dyed to create subtle variations in color and a unique, one-of-a-kind piece.
Armadillo Mesa Rug
Crafted by hand using a rare, one-sided Soumak technique, Mesa deftly explores jute's textural and artistic qualities. The result is an effortlessly luxurious rug of remarkable substance and volume made to last a lifetime.
Armadillo Acacia Rug
Hand-knotted from opulent wool and abrash-dyed jute, the Acacia rug’s dappled facade has an old-world charisma that recalibrates the senses. Emulating the expanse of aerial vistas, its handsome depth exudes an elemental authenticity.
"We are drawn to natural fibers because they are sustainable, practical and inherently beautiful," says Pottharst. "By their very nature, they possess subtle, unique variations and have a rich, tactile, sensory feel that you won’t find with man-made materials. They’re just a pleasure to live with."
The dark green tones of the Panama rug (in the aptly named Kale colorway) work with the dark timber furniture and potted plant to evoke a sense of the natural world and bring character to an otherwise minimal interior. "The new jute rugs are so versatile, working across many different decorative styles," says Armadillo co-founder, Jodie Fried.
Courtesy of Armadillo
Since launching 13 years ago, Armadillo has been exploring how these natural fibers and traditional craft techniques can be reimagined for contemporary living. Jute has been used to craft rugs for centuries, favored for its rustic texture, durability, and sustainability. It’s also naturally renewable, naturally resistant to dust mites, and has antimicrobial properties.
The two new additions to the Armadillo collection continue to push these boundaries, celebrating the possibilities of the natural fiber and introducing elements of nature into the home.
The natural golden tones of the jute in the Panama rug (in Papyrus) adds a sense of warmth, while the complementary white virgin wool creates tonal depth. "We use premium jute, which has a lovely soft luster while remaining extremely durable for family living," says co-founder Jodie Fried. "Personally, I love jute because it has a soulful quality and is incredibly grounding."
Courtesy of Armadillo
See the full story on Dwell.com: Invite Elements of Nature Into the Home With Armadillo’s New Rugs
