In 2015, a group of visionary artists, led by Ahmed Mater, mobilized against the limiting currents of the cultural practices of their time. They scouted for possible areas around Riyadh to assemble a space for creatives and discovered a declining industrial district in the historic seat of the Saudi State, Ad Diriyah. Once a gritty and bustling light-industrial area, the 'JAX Creative District' was reimagined as a meeting place for creatives and a celebration of the town's rich and varied history.
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