La Cucina / Myeongborang is located at the highest point in the Hannam district on the south side of Namsan, commanding a panoramic view of the city, from Han River to the N-Tower. Whereas the previous building on this prominent site, Gallery Bing, dominated its surroundings with its monolithic, crystalline form, the new building seems to disappear into its soft and muted atmosphere, as its veiled and reflective surfaces optically blur and disintegrate the building.
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