Loja Cutter Jeans / Estúdio Almar

The initial request was for a concept store, different, that would stand out under the existing coverage of the exhibition area of Haras Raphaela, one of the main spaces in the country for equestrian events. Building the store above the exhibition space level was the first step to guarantee prominence and visibility on event days when the large roof receives several temporary stands. The pedestrian viewing angle was prioritized to ensure the store was seen even at the busiest events. Elevated, the store stands out in space, seeming to float. The concept also was to bring lightness to the form itself, a single free roof supported by the side walls, working as a frame for the view at the back of the store.