MASONPRINCE Store / TOMO DESIGN

At the Dongshankou area in Guangzhou, a rendezvous for stylish young people, an old Western-style house marked with the year "1931" magically resonated with the vintage DNA of MASONPRINCE as if under the influence of an irreversible universal power, and thus became the location of the brand's first brick-and-mortar store. The vintage sports style of MASONPRINCE starkly contrasts with the futuristic style of THE GOD PRACTICE, which meanwhile creates a special visual sense. How to present such a fashion philosophy in the store space was a key consideration of the project. TOMO Design worked with MASONPRINCE to bring new experiences by creating a narrative with an interrupted timeline, incorporating a design language that "transcends the present", and building a work scenario of "MP Studio" in the space. With an avant-garde perspective and via a unique medium, the design creates a dialogue between the past and the future. It connects the brand's classless concept with space, brings out unbounded dynamics, and showcases a multi-dimensional time-space realm of the MASONPRINCE universe. Blurring the boundaries of time, it is related to the past, the plausible realm of the future. 1931 on the reversed timeline represents the urban location where the MP store sits, while 2023 on the forward timeline indicates a contrast of the same urban location at a different time point. The design presents the urban interface of the same place at both time points.