_reflection The architectural idea for store came from unique identity that Modo serves as a local retailer of Scandinavian brands and iconic fashion. Interior design draws attention to modern approach and idea of northern simplicity, but also aims at representing the spirit of cultural richness by using genuine, honest materials, mainly from local production. It resonates in physical space through the multiplication of objects in a reflective and semi-reflective environment. Nearly 220-square meters area becomes a stage for presenting both men’s and women’s fashion along two main walls, in linear system that follows the proportion of the place and give enough space for curiosity of clients, rummaging through products.
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