Musinsa Standard Store / LABOTORY

We Labotory settled a tagline “Tear down the time - break down time” for Musinsa Standard, as it interprets the spatial concept of  timeless through past, present, and future in our own design language. Musinsa Standard Hongdae consists of 4 floors. The first basement floor to the second floor and the 1.5th floor in between. The  circulation that starts on the first floor and leads to the present (first floor), and the future (1.5 floor), the present (second floor), and the  first basement (past) is expressed as a narrative of the time.