Because the noodle restaurant is located in the most inside of Jidian Yuan, the client named it "inside" in Chinese. The project is close to the south gate of Beijing Jidian Yuan, surrounded by the old residential areas. Compared with the strong commercial atmosphere on the north side, the "life vitality " is the main theme spreading around: migrant workers on their way back and forth, students running after school, old man enjoying the cool in the shade... This new restaurant was incubated by a Chinese female chef from Michelin Restaurant. Noodlology, as noodle + (-ology), shows the chef's study and consideration of noodle flavor as a discipline—to maintain the texture of Chinese noodle while integrating the excellent flavor of other countries.
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