NOWSEE Store / Informal Design

Future city - A proposal for community commerce and life. As the times and city landscape keep evolving, our consumption activities tend to be more diversified. The project is a response to CR Land’s vision of creating new-style property scale centers that highlight both community commerce and living experience. Delving into the local cultural context, community experience, and dwelling spaces of Huizhou, Informal Design activated a community space in this second-tier city by breaking away from conventional commercial design. Combined with an innovative property sales center, NOWSEE is conceived as a platform for experiencing future community life. With the intention to redefine the commercial value of community space, Informal Design delivered integrated solutions for site selection, branding, architectural renovation, space, and VI design, and even for future operation management and supply chain.  This gave birth to NOWSEE, a brand-new community-based commercial space. Located beside the sales center of Park View Mansion - a residential community developed by CR Land in Huizhou City, NOWSEE assumes some functions of the property sales center and is an important commercial destination in the community in the long term.