Oscar by You Residential Building / Perkins&Will

One of the most celebrated streets in São Paulo, Oscar Freire is a synonym of fashion, style and well living. Its 2,6 km goes from Sumaré to Jardins, translating different achitectoric languages and use possibilities. Since March, the highest point on Oscar Freire street, from where you have one of the most astonishing views of the city, has been home to Oscar by You, Inc, a mixed-use development designed by Perkins&Will São Paulo. “The project was a great opportunity for us to present something that outstands the market expectations", says Douglas Tolaine, Principal Design at Perkins&Will's São Paulo studio. "As in fashion, we assumed a posture of questioning the obvious and proposing the new in a unique and particular way. It was challenging to adapt the program so we could create vertical and operational flows in a refined plasticity", he adds.