Pantone Reveals Viva Magenta: a "Brave and Fearless Red" as 2023 Color of the Year
Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to color textiles, cosmetics, and food.
Viva Magenta. Image via ArchDaily
Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to color textiles, cosmetics, and food.
