Provence Showroom / Studio Vincent Eschalier

Studio Vincent Eschalier designed the Paris showrooms and offices for Bestseller, a major player in the fashion industry. A domestic language was chosen as the project's guiding principle: rounded shapes, veils, soft lighting, and furniture… To highlight the clothes and complete the space's identity, MVE-Collection – the studio's design branch – designed a custom line of clothing racks. Raw, precious; raw, precious… As visitors move from room to room, they experience different atmospheres, all connected by the same common thread: the client's identity, halfway between Denmark and France, clean lines and the warmth of wood. Setting aside all specifications, Vincent Eschalier engaged in in-depth discussions with the client to determine the guidelines for a truly bespoke space. "Ou job is to translate the words and images of our clients into projects, drawings, and materials", says the Studio's founder.