SVRN San Francisco / WGNB

The San Francisco SVRN store is a distinctive architectural project that merges the brand's identity with the unique characteristic of its location. Situated across two disjointed buildings on a hillside, the design aims to seamlessly integrate varying floor levels, ceiling structures, and architectural foundations, in order to create a cohesive customer experience. Central to the concept is an elliptical loop that weaves through the space, translating into a series of curved walls finished in green oxidized copper, a material chosen to symbolize the passage of time. This nods to the corten steel used in the previous Chicago store of SVRN, while also creating a dynamic flow that invites customers to freely explore. The resulting spatial tension between these curved segments adds a sense of discovery and embracing, enhancing the journey through the store.