The High Design of A Happy Meal: What The Evolution of McDonald's Tells Us About Architectural Experimentation
You might not think of McDonald’s as the pinnacle of architectural style, but even the world’s largest fast-food franchise has taken some bold design risks. While the literal “secret sauce” has largely remained the same since the inception of the iconic golden arches, McDonald’s has had its fair share of experimentation and has even hired some of the profession’s most prominent names to put their own spin on the design of these restaurants- turning the repetitive and mundane into one of a kind experiences.
McDonalds designed by Robert Venturi and Denise Scott Brown in Lake Buena Vista, Florida. Image © Robert Venturi and Denise Scott Brown
You might not think of McDonald’s as the pinnacle of architectural style, but even the world’s largest fast-food franchise has taken some bold design risks. While the literal “secret sauce” has largely remained the same since the inception of the iconic golden arches, McDonald’s has had its fair share of experimentation and has even hired some of the profession’s most prominent names to put their own spin on the design of these restaurants- turning the repetitive and mundane into one of a kind experiences.
