THERE.C Salon / YGGGR

Traditional barbershops have maintained the stereotype that men should have neat, short hair. And their unchanging belief has become a huge trend of grooming under the name of barbershop". The barbershop, which has already become a symbol of men's self-management, is a space emphasizing masculinity, so the hairstyle and space composition are also masculine. However, as this is an era that values individual expression and inclusiveness, it is certain that many men want a wide range of options to reveal their individuality. The client is an expert who excels at expressing the outside area of traditional frames, and the design team wanted to express the spatial "difference" from the universal men's hair shops in this space.

THERE.C Salon / YGGGR
© Yongjoon Choi © Yongjoon Choi
  • architects: YGGGR
  • Location: 88-19 Cheongdam-dong, Gangnam-gu, Seoul, South Korea
  • Project Year: 2023
  • Photographs: Yongjoon Choi
  • Area: 54.0 m2

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