White Room Inspires Interaction

This post is brought to you by AF New York What does an all-white room signify to you? For me, it’s a fraught mix of sanitarium/hospital, a sort of blank slate for digital reality a la The Matrix, and a vaguely heavenly connotation—like something from a film in which Morgan Freeman plays God. Now, what if we adorn said room with all-white upscale bathroom fixtures? What if we bedeck it from tip to toe with Victoria & Albert washbasins, Duravit vanities, Geberit U.S.A. flush plates, and Infinity Drains? How would that make you feel? Juliana Fajardo, Chief of Staff at AF New York, is betting that this very unorthodox and equally provocative installation will provoke a powerful reaction, one way or another: “The gallery style, the re-contextualization of these objects, allows you to appreciate them on another level, to experience the different textures, the artfulness and the beauty of the forms.” Kaldewei WashbasinsLooking at White Room’s many mounted urinals, one can’t help but think...

White Room Inspires Interaction

This post is brought to you by AF New York

What does an all-white room signify to you? For me, it’s a fraught mix of sanitarium/hospital, a sort of blank slate for digital reality a la The Matrix, and a vaguely heavenly connotation—like something from a film in which Morgan Freeman plays God. Now, what if we adorn said room with all-white upscale bathroom fixtures? What if we bedeck it from tip to toe with Victoria & Albert washbasins, Duravit vanities, Geberit U.S.A. flush plates, and Infinity Drains? How would that make you feel?

Juliana Fajardo, Chief of Staff at AF New York, is betting that this very unorthodox and equally provocative installation will provoke a powerful reaction, one way or another: “The gallery style, the re-contextualization of these objects, allows you to appreciate them on another level, to experience the different textures, the artfulness and the beauty of the forms.”

Kaldewei Washbasins

Looking at White Room’s many mounted urinals, one can’t help but think...