Wood Up Tower / LAN Architecture

Urbanity - First and foremost, this architecture plays a vital role in the large-scale urban project known as Paris Rive Gauche. This development initiative encompasses the entire eastern side of the 13th arrondissement, with foundational principles focused on establishing connections and continuity between the neighborhoods of the 13th arrondissement and the Seine, as well as between Paris and Ivry. To facilitate these connections in this intricate area, the urban project utilizes the existing road infrastructure to create a neighborhood in the Massena-Bruneseau sector, which will rise and shape a new urban landscape on a metropolitan scale along the banks of the Seine. Wood Up serves as a cornerstone of this new urban identity. The building aims to redefine the Seine's waterfront and the Boulevard du Général d'Armée Jean Simon by acting as a pivotal connection between their differing elevation levels. Thanks to the spacing between the buildings along the Seine, the absence of construction to the north, and the careful shaping of the east-west volumes, the tower integrates into the broader urban landscape—one that includes the bridges over the Seine, the ring road, and other roadways. Like a cathedral, this architecture lends itself to various interpretations depending on the viewer's distance.