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Boonthavorn is one of the most famous building material retails in Thailand. Created in 1977, Boonthavorn began the family-owned business in Bangkok by selling home decoration materials such as sanitary wares, bathroom accessories and ceramic tiles. The creativity of Boonthavorn is about the arrangement of objects in the retail to facilitate the customers and the service to advise the customers upon material selections, which mark the differences between Boonthavorn and other material retails in the 1970s. Within 15 years in the industry, Boonthavorn had included the showcases of kitchenware, granite and marble slabs, furniture, electric appliances and other kind of materials for home decorations. Later on, Boonthavorn expanded its retail branches nationwide, constructing customer-service networks, developing the capacity of skilled labors and using warehouse robots to increase the precision of delivery services.