AMO reveals unique retail spaces for Jacquemus' Paris and London expansions
A splashy collaboration between AMO (the research arm of OMA) and the French fashion house Jacquemus is making the scene in Paris and London this season thanks to the dynamic duo of OMA partner Ellen van Loon and Giulio Margheri. Located inside the iconic Parisian department store Galeries Lafayette Haussmann and the equally posh London’s Selfridges and Harvey Nichols outfitters, the stores first premiered in July and were inspired by a deep dive into the brand’s origins, according to the design team. Photograph by Benoit Florençon, Courtesy of AMOPhotograph by Benoit Florençon, Courtesy of AMO“We wanted to capture the atmosphere of Provence through the materiality of the spaces,” van Loon says. “[That] led us to approach the design in a different way altogether. Instead of working with form and deciding on the materials afterwards, we chose the materials at the outset and let them guide the shape of each space.” Photograph by Benoit Florençon, Courtesy of AMOPhotograph by Benoit F...
A splashy collaboration between AMO (the research arm of OMA) and the French fashion house Jacquemus is making the scene in Paris and London this season thanks to the dynamic duo of OMA partner Ellen van Loon and Giulio Margheri.
Located inside the iconic Parisian department store Galeries Lafayette Haussmann and the equally posh London’s Selfridges and Harvey Nichols outfitters, the stores first premiered in July and were inspired by a deep dive into the brand’s origins, according to the design team.
“We wanted to capture the atmosphere of Provence through the materiality of the spaces,” van Loon says. “[That] led us to approach the design in a different way altogether. Instead of working with form and deciding on the materials afterwards, we chose the materials at the outset and let them guide the shape of each space.”
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