ASKWATCH Nakano Store / Kenta Nagai Studio

Interior design for a second store specializing in luxury watches from around the world. The site is part of “Nakano Broadway”, a commercial facility known as a mecca for subcultures, with a high density of various products and small stores. In recent years, it has also become known as a mecca for luxury watches, with many watch stores lining the streets. Since the store is in a unique commercial facility, it was necessary to follow the brand image created by the main store, but also to reconstruct it in consideration of the different environment and relationship with the clientele.