The store features a retail space, a tattoo studio, and a secret garden. New Avgvst space is built around the concept of a “dark kitchen”: one that operates solely for delivery and takeaway orders, without a physical space for customers to dine in. There is a lot of manual labour and attention to detail, just like in making jewelry. Avgvst and Crosby see it as a wandering, nomadic shop put together from scratch, so the “upcycling” philosophy came naturally for the new space. Office blinds were repurposed as wall finishing materials, while foldable camping chairs and tables took place of “permanent” furniture, and restaurant equipment was transformed into display cases.
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