Bally Flagship Store Milan / Casper Mueller Kneer Architects

Bally's first Italian Flagship store, designed by Casper Mueller Kneer is situated on Via Montenapoleonein Milan at the heart of the city’s prestigious golden quadrilateral. With a three-story corner façade bridging Via Montenapoleone and Via Manzoni, the store honors Bally's codes that are aesthetically associated to Swiss excellence, while also infusing the identity of its Milanese location. The brand’s new store design concept signals a tranquil state of permanence that recalls Bally’s legacy and craftsmanship, playing up Swiss canons of art, architecture, and natural materials.