Banana Republic Moves Beyond the Closet With a New Furniture Range
The recently launched BR Home by Banana Republic hits all the right notes, with statement furniture, bold lighting, and handcrafted home accessories that will elevate any interior.
The recently launched BR Home by Banana Republic hits all the right notes, with statement furniture, bold lighting, and handcrafted home accessories that will elevate any interior.
Furniture is like fashion for the home, offering a way to express yourself and celebrate your own unique style. When much-loved fashion brand Banana Republic expanded into the home textiles market earlier this year with BR Home, it brought the brand’s keen eye for pattern and richly textured fabrics to a new platform—think intricately hand-knotted rugs, and luxurious bedding in linen, organic cotton, silk, and cashmere. Safe to say, the BR Home design team understood the assignment: They recently expanded with a full range of bedroom, living and dining furniture, lighting, and interior accessories.
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"We are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home," explains Sandra Stangl, Banana Republic president and CEO.
This desire to create a luxurious expression, rich in texture, has been a driving force since Banana Republic was founded in 1978 by Mel and Patricia Ziegler. From the beginning, success came from reimagining classics to create fresh, modern expressions with a timeless appeal. The apparel collections drew inspiration from around the world—and when Gap acquired the brand in the 1980s, the global influence remained prominent and a new sense of elegance was injected.
See the full story on Dwell.com: Banana Republic Moves Beyond the Closet With a New Furniture Range
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