Black staircase twists up Joseph store in Miami Design District

London studio Sybarite has designed a store for fashion label Joseph in the Miami Design District to include round balconies, curved railings spiral stairs as a reference to the city's seaside architecture.

A black metal corkscrew staircase is among the details that takes cues from Miami's seaside architecture dating back to the 1940s and 50s.

Featuring contrasting white polished-marble stair treads, it twists through a circular opening to lead from womenswear on the ground floor to menswear and accessories on the first floor.

Smoked-black glass wraps around the opening with a curved black balustrade adding to the decorative motifs. Sybarite said other details include the irregular wall cutouts that form windows.

Marking the fashion label's largest store to date, the 243-square-metre Miami Design District space is among a number the British studio has designed for the fashion label.

In each, Sybarite follows the theme of opposites common in Joseph apparel with contrasting tones of black and white, and harsh and soft materials.

"Our designs for Joseph are based on opposites and the unexpected to provide a complete brand experience for the customer," said Sybarite co-founder Simon Mitchell.

White-painted walls and concrete floors are a backdrop to black metalwork fitted with LED lighting that forms frames around clothing rails and extends up in an angular form to meet the ceiling.

Plinths for bags and shoes made from oriented-strand board (OSB), brass and Corian are arranged in groups on an area of the ground floor marked by a brass grid embedded in the concrete floor.

A pop of colour is provided by the till desk made of Italian green marble, following on from a recurring concept in Jospeph stores in which a different marble from around the world is used.

Sybarite has also used geometric shapes of softer carpeting, as and rich shearlings and velvet upholstery in the changing rooms, to add a more cosy elements.

The studio completed the Joseph store in 2018 making the latest addition to the Miami Design District, which property developer Craig Robins transformed from a formerly neglected area into the hub for design boutiques, luxury fashion brands and art galleries.

Other fashion brands that have opened up architecturally interesting shops in the area include Christian Louboutin, which has a flagship store covered in tree bark, Dior, which has a boutique sheathed in curved white concrete panels, and Tom Ford, which is housed in a pleated concrete shop designed by Aranda\Lasch.

Founded in 2002, Sybarite has completed a number of retail and hospitality interiors, including shops for fashion houses Alberta Ferretti and Marni.

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