Daoxiangcun Concept Store / Blackbird Brand Management

In designing the Beijing Sanhe Daoxiangcun pastry shop, we pursued the idea of injecting modern elements into the century-old brand to create a more elaborate and stylish look that would cater to the aesthetic needs of young consumers in the new era. We aimed to showcase the cultural and historical connotations of the Daoxiangcun pastry brand and combine them with international design trends, thus injecting new vitality into this century-old brand.