Empathy in Design: Measuring How Faces Make Places

This article originally appeared in The Genetics of Design and was then republished by Common Edge.

Jul 3, 2020 - 10:34
Empathy in Design: Measuring How Faces Make Places
Courtesy of The Genetics of Design Courtesy of The Genetics of Design

This article originally appeared in The Genetics of Design and was then republished by Common Edge.

Since 2015, Ragusa, Sicily has hosted FestiWall, an international art festival devoted to enhancing the public realm and improving citizen engagement with the modern section of an old city. The image above shows two views of a residential tower before and after FestiWall. Which one grabs your eye?

We’ll guess you’re drawn to the one with the art at right. Running the image through biometric software predicts you’ll immediately focus on the man in the mural.

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