ENSHADOER Store / say architects

A new interpretation of a 10 decades-old building. Established in 2012, ENSHADOER® is a functional clothing brand that acquired inspiration from fixed-gear bicycle sport at the earliest time in the domestic, say architects were commissioned to design the first offline store located in Nanyu street of Hangzhou. Review the past decade, a developing golden era for both the brand and Hangzhou City. say introduced the industrial materials used in the city's construction and start a conversation across time between the brand and the site.

ENSHADOER Store / say architects
© Minjie Wang © Minjie Wang
  • architects: say architects
  • Location: Southern Song Imperial Street, Hangzhou, China
  • Project Year: 2021
  • Photographs: Minjie Wang
  • Photographs: Courtesy of say architects
  • Area: 174.0 m2

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