Gensler designs an Atari Hotel for Las Vegas

With the hotel industry looking to regroup due to the effects of the recent pandemic, architecture firms are continuing with upcoming hospitality projects as team with innovation and hospitality groups. This month, Gensler and GSD Group announced its collaboration with Atari® Hotels. GSD Group is an innovation and strategy hospitality group based in Scottsdale, Arizona. They have already secured their plans to construct future Atari Hotels in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle, according to Atari Hotels. Atari Hotel. GIF courtesy of Gensler/GSD Group Front Entrance: Image render courtesy of Gensler/GSD GroupAlthough their recent collaboration and planning details are still emerging, many have already expressed excitement towards the highly anticipated video game classic inspired hotel. According to a statement from Atari, the 400-room "family-friendly" hotel will be teeming with "retro-futurism, pop culture, and nostalgia." GSD Group's Managing Partner Shel...