Herman Miller debuts new modernist rebrand for 2024
Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order. The move comes a year after Herman Miller’s 100th anniversary was celebrated with special exhibitions, a retrospective publication, and other programming. The prolific furniture maker’s signature ‘M’ logographic design from Irving Harper was preserved in the rebrand. The company says it is hopeful the refresh will help guide its next century of creative excellence. “The last brand identity served Herman Miller well for 25 years, but that system predated many of the touchpoints we now have with the Herman Miller customer,” Herman Miller Creative Director Kelsey Keith recently detailed in It’s Nice That. “What we needed was an evolution of the brand, and a complete design system, one that could flex from a mobile phone screen to a physical space and everywhere in betwe...
Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order.
The move comes a year after Herman Miller’s 100th anniversary was celebrated with special exhibitions, a retrospective publication, and other programming. The prolific furniture maker’s signature ‘M’ logographic design from Irving Harper was preserved in the rebrand. The company says it is hopeful the refresh will help guide its next century of creative excellence.
“The last brand identity served Herman Miller well for 25 years, but that system predated many of the touchpoints we now have with the Herman Miller customer,” Herman Miller Creative Director Kelsey Keith recently detailed in It’s Nice That. “What we needed was an evolution of the brand, and a complete design system, one that could flex from a mobile phone screen to a physical space and everywhere in betwe...
