Hongdam Studio Seoul / HOFFICE

The site is adjacent to a steep slope on the outskirts of Namsan Mountain, facing the steep road leading from the former Yongsan Garrison to Huam-dong. This district, commonly known as "Haebangchon," was initially formed as an elevated settlement for groups of refugees right after the liberation in 1945. Later, influenced by the distinct U.S. military culture near the Itaewon vicinity, a complex urban context emerged, intertwining with the development of commercial zones like Itaewon and Gyeongridan-gil in the post-2000 era. Although a developing commercial district began to take shape, primarily centered around the lower section of Sinheung Road, the vicinity around the Haebangchon Intersection near Huam-dong presents a somewhat quaint scenery, a blend of indigenous culture and the judicious integration of newcomers through emerging market revitalization projects.