Icicle Store / Bernard Dubois

For the Chinese eco-friendly lifestyle brand, this opening in one of the world’s most luxurious shopping districts marks its second address in the French capital and Europe. In keeping with the ICICLE philosophy, the new Right Bank store was conceived mindfully: a contemporary, minimal aesthetic conveys the brand’s ethos of consuming consciously and better. Noble, natural, and responsibly sourced materials take pride of place within a simple, streamlined concept evoking timelessness and harmony.