IDUS Furniture Showroom / I'm D'sign

The retail store for IDUS is drawn from the idea of blurring the boundaries between a space and its experience. Tadao Ando's once said--"the walls and the floor come together as a monolith and hence disappear--and what you’re left with is just the space to experience." The design intent comes to question the nature of space, volume and perception to become an element of exploration. Light and the principles of Sciography come to play with this perceptual language, to guide the visitor and define the larger continuum of the space. The design welcomes us to interact with light and walk along its direction to head deeper into the space.