IKEA and LEGO Group partner to launch BYGGLEK
IKEA and LEGO Group have launched the result of the long-awaited outcome of their collaboration. The two brands have come together to create BYGGLEK, a playful storage solution that consists of a series of storage boxes fit with LEGO studs and a special LEGO brick set. The system aims to provide children with a means of creativity and playfulness whilst promoting organization and tidiness. "At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover," said Andreas Fredriksson, designer at IKEA of Sweden in a statement, "Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home." Moreover, Rasmus Buch Løgstrup, designer at the LEG...
IKEA and LEGO Group have launched the result of the long-awaited outcome of their collaboration. The two brands have come together to create BYGGLEK, a playful storage solution that consists of a series of storage boxes fit with LEGO studs and a special LEGO brick set. The system aims to provide children with a means of creativity and playfulness whilst promoting organization and tidiness.
"At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover," said Andreas Fredriksson, designer at IKEA of Sweden in a statement, "Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home."
Moreover, Rasmus Buch Løgstrup, designer at the LEG...
