Jedda Studio / Office Shabrina Artiandi

Jedda Studio draws inspiration from the Indonesian word ‘jeda,’ meaning ‘pause,’ put at odds with the logic of a place, as nuanced, productive, and perpetually advancing as the idea of a studio. Our approach to Jedda Studios is also informed by such contrasts arising from the quality of serenity and sophistication that we observe in the true and dignified display of a modest fashion. This synthesis has guided Jedda's direction on creating their debut collection in parallel with the process of their studio building.