July draws inspiration from the breezy outdoor spirit of Brisbane's Fortitude Valley, where leisure, lifestyle, and experience enrich the built environment and everyday life. Set amongst the distinctive, tropical vernacular of the James Street precinct, July is conceived as an oasis for its customers. Its design reflects the capacity of travel to evoke meaning and memory through discovery and adventure, referencing the iconic, poolside photography of Slim Aarons and drawing playful parallels to the July brand.
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© Cieran Murphy
