Kaiyuan Street Residential Development / Baumschlager Eberle Architekten

Upmarket apartments in cleverly sited towers. The China Eagle Group (CEG), a project development company specialising in high quality real estate, was planning to build upmarket apartment properties for the growing affluent middle class in up-and-coming Yancheng, a city of over one million inhabitants. The brief was to provide European-style architecture and interior design. The creation of apartments with a southern-facing aspect was key to the design, for only south-facing units would sell to the demanding Chinese clientele.