Kerr Apartment / SSdH

When the Fitzroy landmark, The MacRobertson's Chocolate Factory (built ~1900's), was converted between 1998 and 2003, it became an early and local example of the industrial apartment building typology. Rather than delivering a series of homogenous, standardised units, the redevelopment divided the amalgamation of warehouse spaces into a series of apartment 'shells' surrounding a voluminous central atrium. The 'shells' were sold to owners with the most minimal amenities, no more than a connection point for plumbing, fire services, and power, with the understanding that occupants would be responsible for their own internal fit-out.